Home Value Estimators Are Now More Accessible to Real Estate Brokers and Agents

Easy-to-use real estate automated value model provides lead generation opportunities and fair estimates for homeowners online

SAN DIEGO, United States - December 7, 2017 /MarketersMedia/ —

Data technology company Home Junction has been evolving its automated value model (AVM) to adapt to changes in the market over the last 20 years. Since the 1980s, the market has changed from a heavy reliance on traditional media, such as print and direct mail, to digital media. As more consumers look to the internet for real estate knowledge and information on local brokers or agents, there is a rise in competition on the web. To get the attention of potential clients, brokers are faced with the task of creating integrated marketing strategies and using media like email, social media, and paid ads to generate and nurture leads.

Home Junction announces the release of its AVM plugin, which can now be installed on a realtor’s website as a WordPress plugin or as a standalone portal on any platform. Though Home Junction’s AVM has been in commercial use for at least two decades, it is now available as a more convenient and affordable option for web use. The tool is designed with easy installation and a smooth user and host experience in mind.

To get an estimate on what their home may be worth, users can input their address into the AVM search engine on a broker’s website and instantly receive a report to their email inbox. They will also be able to manipulate different features of the home, such as the number of bedrooms and bathrooms. The resulting home valuation report will give users a price range and ranking on their home, based on data from public records such as tax polls, recent neighborhood sales activity, and MLS data.

Home value estimator tools are driving factors in lead generation strategies for the modern real estate industry. These engines can be customized to ask for the user’s contact information. Typically, home value estimators will ask for the email address of the person who will receive the report, and it can ask for the name and contact phone number associated as well. This data can give the realtor the information they need to market their services to these potential sellers. For the broker, the AVM will be able to send a daily report regarding its searches. This data can then help brokers convert those website leads into clients through a more targeted marketing strategy.

“Individual brokers and smaller real estate firms can utilize this powerful tool without needing a large investment as required by AVMs of the past,” Home Junction Senior Vice President Ed Kim said. “Providing access to these resources allows realtors to compete on a more level playing field against large, mega-firms.”

With Home Junction’s AVM plugin, more accessible data can be the keys to building up a broker’s reputation and creating an active lead generation marketing program. By reporting on potential leads, brokers can personalize their communications and have a better position when looking at their presence in the market. With a plugin that is easy to install, Home Junction is making home valuation more widely accessible for users and brokers.

About Home Junction

Home Junction is a data technology company that works with more than 200 Multiple Listing Services nationally and self-aggregates public records, school info and ratings, demographic data and boundaries. They also compile dozens of relevant real estate data layers and use a collection of boundary and expansive data to build custom websites, data widgets, home values (AVM), and enterprise applications for agents, brokers, and other operators of residential real estate websites interested in improving their real estate search, user experience, and monetization of their existing traffic. They offer direct white label licensing of their boundary and data products so clients can build their own user experiences.

Contact Info:
Name: Ed Kim
Email: ekim@hjimail.com
Organization: Home Junction Inc
Address: 4141 Jutland Drive, Suite 335, San Diego, CA 92117
Phone: (858) 777-9533

Source URL: https://marketersmedia.com/home-value-estimators-are-now-more-accessible-to-real-estate-brokers-and-agents/274950

For more information, please visit https://www.homejunction.com/

Source: MarketersMedia

Release ID: 274950

Latest News

Chinese Premier Li Keqiang appointed to second 5-year term

Mar 18, 2018

BEIJING — China's ceremonial legislature appointed Premier Li Keqiang, the No. 2 leader of the ruling Communist Party, to a second five-year term Sunday and approved the appointment of a director for a new anti-corruption agency with sweeping powers. National People's Congress delegates voted 2,964 to 2 to approve Li's appointment. The vote came a day after party leader Xi Jinping was reappointed China's president with no limits on how many terms he can serve. The premier traditionally is China's top economic official, but Xi, the country's most dominant leader since Mao Zedong, has stripped Li of many of the...

Southeast Asia leaders urge tough stance on North Korea

Mar 18, 2018

SYDNEY — Southeast Asian leaders and Australia's prime minister on Sunday called on North Korea to end its nuclear program and urged U.N. countries to fully implement sanctions against the country. Leaders at the first summit of the Association of Southeast Asian Nations to be held in Australia issued a joint statement with the host country that also called for non-militarization and a code of conduct in the contested waters of the South China Sea, where China has become increasingly assertive. ASEAN leaders also said they were working to provide humanitarian assistance for the continuing crisis involving Muslim Rohingya refugees...

Southeast Asia, Australia 'gravely' concerned by North Korean weapons

Mar 18, 2018

SYDNEY (Reuters) - Southeast Asian countries and Australia said on Sunday they held "grave concerns" about escalating tension caused by North Korea's nuclear and missile programs and urged "irreversible" denuclearization.North Korea is pursuing its weapons programs in defiance of U.N. Security Council sanctions and has boasted of its plans to develop a missile capable of hitting the U.S. mainland.It defends the programs as a necessary deterrent against perceived plans by the United States, which stations 28,500 troops in South Korea, for invasion - a plan the United States denies."We strongly urge the DPRK to immediately and fully comply with its...

Paralympics fans had difficult time, changes may not happen

Mar 18, 2018

GANGNEUNG, South Korea — As the world's top disabled athletes competed on ice and snow, Erica Mitchell steered through her own obstacle course on Pyeongchang's narrow and uneven streets. The 31-year-old from Chicago was one of many people with disabilities who spoke to The Associated Press this week about accessibility problems at the Paralympic Games in South Korea's rural east, despite what organizers described as a "perfectly" organized event that provided the "highest level" of access. "I felt like my walker was on waves," laughed Mitchell, an accomplished women's sled hockey player who came to the games as a spectator....

'Mr. Fix-It': China's new VP has tackled thorniest of crises

Mar 18, 2018

BEIJING — Wang Qishan is known as China's "Mr. Fix-It," a trustworthy official deployed to tackle the thorniest of crises — from crumbling banks to deadly illness to high-level corruption. Those who've met him describe him as bold and probing, a problem solver who enjoys philosophical debates and has a wicked sense of humor. As China's vice president, the 69-year-old Wang is expected to be a key element in furthering President Xi Jinping's agenda of shoring up Communist Party rule while ending corruption and poverty. Wang is known for integrity and competence, but his appointment Saturday by the ceremonial legislature,...

Sign up now!