Brand Connect – The New Age of E-tail’s Business Model

Akshat Malik, Founder and Managing Director – ClickOnCare

New Delhi, India, November 27, 2019 —

ClickOnCare, the largest Online Skincare, Haircare and Nutrition Store is closing down its Marketplace Business.

The Online Speciality Store for Cosmeceuticals, Dermaceuticals & Nutraceuticals is supplanting the traditional Marketplace with its new launch in December under the Banner Brand Connect.

With the Health and Beauty market constantly evolving, India’s per capita spend on beauty and personal care is growing in line with its GDP. Five major categories – face care, hair care, hand care and color cosmetics, speciality brands face a stiff competition from the Indian beauty and personal care (BPC) industry which is estimated to be worth USD 25 Billion. With International Brands too entering the market, Domestic Speciality brands face the challenge of Reach. Mass Shelving a product is not sufficient anymore; knowledge sharing is inevitable.

“The BPC Industry is moving towards Premiumization with the segment growing at over 6% when compared to 1% for mass market. The Consciousness about grooming is driving a shift from beauty or wellness products to expensive lifestyle enhancement products. 50% of rural population aged 25 or below dominate the change. This brings in the need for Product Knowledge Percolation. Sales do not come easy with this segment, which is where ClickOnCare is doing its best. We Collaborate with Brands for a Mutual Long Term Brand Building Exercise backed by Steady but Incremental Sales. BRAND CONNECT EQUALS BRAND BUILDING ALONG WITH SALES”, quotes Akshat Malik, Founder & Managing Director at ClickOnCare.com on why Brand Connect stands out versus traditional marketing strategies.

Image courtesy – Google

What does Brand Connect Offer?

Brand connect is launched to help Marketers reach their Targeted Audience with the right intent, which is a Good Mix of Awareness, Consideration and Action; alongside Analysing Market and understanding Consumer Behaviour.

“ClickOnCare would collaborate with Brands for Measured Activities keeping Brands Individuality alive. If a Brand is looking for Massive Sales in Week 1, ClickOnCare would suggest keeping away from this association. We are not a marketing agency to just run Google Ads”, shares Rakesh Kumar, Vice President at ClickOnCare.com for Brand Connect.

With Market Research and understanding of the latest audience trend, ClickOnCare will ensure not just sales but to build the brand while providing them the flagship BRAND FOCUS tag.

One of the most important reasons why Brand Connect is going to take upon the traditional marketing standards and approach is because of its businesses structure to interact with targeted audiences in Real-time. Customers have grown fond of participating and interacting with one’s brand or business.

Being a part of BRAND CONNECT means – A place to build Brand along with Sales.

The post Brand Connect – The New Age of E-tail’s Business Model appeared first on Digpu News Network.

Latest News

Riot police storm Hong Kong malls to nip more protests

Aug 10, 2020

HONG KONG — Riot police stormed several malls in Hong Kong on Sunday in a move to thwart more pro-democracy protests, as the city's leader heads to Beijing for talks on deepening economic integration between the semi-autonomous Chinese territory and mainland China. There were calls online urging protesters to gather in seven locations to sustain a push for political reform following a chaotic day of protests and clashes with police on Saturday, with the anti-government movement showing no signs of letting up after nearly five months. Most of the rallies didn't pan out Sunday as scores of riot police took...

China says US has 'weaponized' visas to target exchanges

Aug 10, 2020

BEIJING — China on Wednesday accused the U.S. of having "weaponized" the issuance of visas following the reported inability of a top Chinese space program official to obtain permission to travel to a key conference in Washington. Foreign Ministry spokeswoman Hua Chunying told reporters that the head of the Chinese delegation to the International Astronautical Congress wasn't able to obtain a visa following an Oct. 12 interview, making it difficult for Chinese representatives to attend important events at the meeting. Reports said the vice chairman of the China National Space Administration, Wu Yanhua, had planned to attend the congress. Hua...

Hong Kong police say homemade bomb targeted officers

Aug 10, 2020

HONG KONG — A homemade, remote-controlled bomb intended to "kill or to harm" riot control officers was detonated as they deployed against renewed violence in Hong Kong over the weekend, police said Monday, in a further escalation of destructive street battles gripping the business hub. The "loud thud" Sunday night close to riot officers who had been clearing away a protester-built road block marked the first known use of an explosive device during protests that started in June over a contested extradition bill and have snowballed into an anti-government, anti-police and anti-China movement. "It exploded less than 2 meters (yards)...

Asian stocks gain after US, China announce truce on tariffs

Aug 10, 2020

BEIJING — Asian stock markets have risen after Washington and Beijing announced a truce on tariff hikes in a trade war. Benchmarks in Shanghai, Hong Kong and Seoul advanced. Japanese markets were closed for a holiday. President Donald Trump agreed Friday to put off planned tariff hikes this week on Chinese goods in a fight over Beijing's trade surplus and technology plans. In exchange, he said China would buy American farm goods. But the two sides reported no progress on basic disputes that sparked the 15-month-old fight that threatens global economic growth. Friday's truce "has simply temporarily halted the escalation...

China criticizes Apple for app that tracks Hong Kong police

Aug 10, 2020

HONG KONG — Apple became the latest company targeted for Chinese pressure over protests in Hong Kong after the ruling Communist Party's main newspaper criticized the tech giant Wednesday for a smartphone app that allows activists to report police movements. HKmap.live, designed by an outside supplier and available on Apple Inc.'s online store, "facilitates illegal behavior," the People's Daily said in a commentary. "Is Apple guiding Hong Kong thugs?" the newspaper said. Beijing has pressed companies including Hong Kong's Cathay Pacific Airways to take the government's side against the protests, which are in their fourth month. Apple didn't immediately respond...

Search
Financial Markets

Sign up now!